We should have an effective internal linking in place on our blog for increasing user engagement, page rank and search engine rankings for linked pages. In this post, I’m going to talk about 10 ways bloggers can use to increase internal links for their blogs. Most of tips discussed below will apply to website owners as well. So the list for improving internal links is going to be useful for website owners and blogging community both.
1) Create Sitemaps
Sitemaps are not only helpful for your blog readers but also gives you a way to link to your website important pages. So having an HTML sitemap allows creation of links for all targeted pages on a blog. We used to create XML Sitemaps for faster crawling on search engines. And in case you don’t know how to create sitemaps for your WordPress blogs, there are free plugins available to help you with the same. You can refer the below suggested posts.
– Create WordPress Sitemap
– Create Image Sitemap
2) Use Related Posts
You should be using related posts towards the end of your blog posts for your readers so that they can get more information or related information about the topic they were looking for. Having related posts section will help you get better engagement from your blog readers which means lower bounce rate and help you create lots of natural internal links within your blog. If you are using a WordPress based CMS, there are plugins available to help you with adding the related post section on your blog. And if, your CMS is not allowing the same, you should manually create links for related post towards the end of your blog posts..
If you are using Blogspot, read the posts titled add related posts in blogger to add related posts in your blogspot blog.
3) Links for Most Popular Posts
Lots of bloggers use to show their popular posts in their blog sidebar, footer section or as slider in header section. This is done intentionally to send more back links, traffic to some of popular or most targeted pages on a blog. There are plugins available in WordPress for showing popular posts. And if you are using other blogging platforms, you have to check their feature set and if not available, will need help of an expert in doing the same.
- Creating a 404 Page
We use a 404 page to showcase an error page for non-existing requests from users on our website and search engine bots. So what we can do is add a list of most popular posts, categories or pages of our choice that we want to showcase to our blog readers to help them with finding the content they were looking for on our blog.
- Adding Links in Footer Section
You can show links for some of your targeted pages on your blog for those readers who go down while browsing your blog content. Lots of Internet marketer even use to link to some of their promotional pages using the seo-optimized anchors in footer section. So if you got some unused space in your blog footer, fill that up with some relevant pages that your blog readers might find interesting.
- Link to older posts while drafting new post
While writing your latest post, you will find that you had already written about a particular topic you are covering in your latest blog post, so you should link to that older post from your latest post. Suppose your current post has a mention of Panda Update and if you already had written a post around Panda Update from Google in past, you could link to that post from your current post. This way, you will keep on building some internal links for your older posts from your latest posts and you will also be able to send some traffic to them. That will help those older posts stay alive and perform better in search engines.
- Navigation Menus
We can create some level of interlinking through navigation menus. But we should be making sure that we are using text-based navigation links to get the most benefit of internal linking on search engine front. And if your blog or website has image based navigation links, should convert them into text for better search engine rankings by creating keyword based internal links.
- Tagging Solution
Most of blogging CMS gives tag creation facility. So it’s a good habit to tag our posts with relevant keywords. Suppose I have created some posts around link building on my blog and I go on adding the link building tag to all those posts. Readers of my blog can go through all posts created around link building via that tag. And I’m able to create lots of internal links via this process for my blog-targeted pages.
- Monthly Summary Post
It’s a good idea to create a post around the first day of every month containing list of all blog posts published during last month in different categories on our blog. By doing this, we will be making sure that all posts in our blog have one internal link at least.
- Popular Posts for a Year
I have seen lots of bloggers writing posts like Top 10 blog posts 2010 which has a list of most performing pages on their blog. Every blogger has its own criteria for choosing the most popular posts like some use most commented blog posts, while others use most viewed blog posts and some may even use blog post having most social media coverage.