So many questions these days kept me wondering if there is any good in conducting a mobile advertising. When informed sources are needed where do you stand, and how can qualified people find you? Is my company success based on the quality of my products and services or is exclusively in the marketing boots?
Well, simply put if you haven’t taken the time to make your expertise accessible, over mobile devices you’re losing out on tons potential exposure. How much are people using mobiles today? You can believe it – based on a recent study a mobile user is sending more the 3,000 text messages per month! Wow, this is huge!
When media networks releases breaking news, and reporters are scrambling for credible experts to supplement their stories, your name should make it to the top of the list as the known expert in your field, and area. Today I’ll show you to do just that by creating a mobile publicity campaign using basic mobile media marketing tactics that have been proven to work.
Here 3 basic things I think are “a must do” if you want to get found as an expert in your field and in this way to gain more exposure and after all more clients.
The first thing you’ll want to do is create a mobile media press kit. This press kit is pure gold in the eyes of the reporters who are itching for quick info. Thinking well ahead of time you should have put together a press kit that includes a spokesperson bio, photos, video clips, audio clips, a background info page, statistics, ready to use quotes, and contact information. With that kind of preparedness, you’ll not only be ready when the news break strikes, but you’ll probably end up as a reporter’s favorite for credible sources.
The second thing you’ll want to do is form a strong mobile search optimization strategy. Trust me it’s easier then it sounds. All you have to do is include specific keywords and phrases into your mobile media kits homepage, e.g., expert in (wherever you live) and, spokesperson, news sources, interview, and media kit. These phrases will help reporters find you when searching for experts through the search engines.
The third thing you’ll want to do is have a budget for mobile Pay per Click Ads. PPC ads work shockingly well when being on page one of Google means the most. The best part using mobile ads is the fact you won’t have to pay unless someone clicks on them. PPC ads are a highly recommended investment. Don’t worry about losing too much money; there are ways to get around that. When you set targeted PPC key phrases like, “Interview Expert Now” you prevent non serious people from finding you in searches, and thus unnecessary clicks.
I want you to think of your mobile publicity campaign as the road where luck meets opportunity. Don’t ever miss out on another chance to share your voice and expertise, especially when people are demanding it. Think of your mobile press kit as a 24-hour business center working for you 7 days a week, and every day throughout the year. Procrastination at this point is costing you too much. Make the decision, start one today. Not convinced yet?