How To Get Subscribers With Free Downloads?

The word ‘free’ comes with loads of obligations. Everyone knows this, but there is something magical about ‘free’ which draws or even maybe snares us towards it. Call it human nature or whatever, free downloads are a great way to get people to buy into your sales pitch and become your subscribers. However, there are some rules which you must adhere to.

Rule 1: Let your offer be of value

Creating value is not something you have to strive for. If you are honest, everything else will follow. Once you offer a free download, make sure that it provides real value. The reader is your prospective client and the download is your first exposure to him. If he finds the free download interesting and valuable, he will come back to taste some more. Imagine you are selling ice-cream and you are offering a free mouthful. The person tasting this mouthful will go on to buy the real thing only when that one mouthful is tasty. What if the mouthful turns out to be yucky? But we don’t seem to realize this when offering free downloads. There are innumerable instances when the free stuff turns out to be a major disappointment. People get put off by this kind of behavior.

Rule 2: Keep it simple

This is probably more important than any other factor. How often have you gone for a free report and left halfway because the initial download form is far too complicated? I have come across forms which ask me for my age, sex, profession, personal information such as married/ single/in-between/ can’t say kind of stuff. Do you really need all this information? A simple form to capture user information is all you need. At the same time, you must not miss the important details.

Let me take you through this download form. Do I need the First name and last name? What will I do with this information? I would have liked a single field for name. What about Company and Annual revenue? The website from which I grabbed this image, wants to know my capacity to pay for their services. That’s fair enough. I suppose the revenue part is justified. When I downloaded this whitepaper (after filling up the form), I came to know why they needed my phone number.

Rule 3: Plan what you want to do with the information

The whitepaper which I downloaded provided good information and made me receptive to this provider. And soon enough, I got a call from this company asking me whether I would like to buy their services. Remember that the download had already created a good impression on me. When the guy on the phone offered a thirty percent discount on the printed price of their services, I went for it. This is what I mean by planning your download strategy. You capture the right information and then go for the kill. You must ensure that the download is good if not great. Otherwise, you are sure to get a negative response.

Rule 4: Remember that aHow To Get Subscribers With Free Downloads?

The word ‘free’ comes with loads of obligations. Everyone knows this, but there is something magical about ‘free’ which draws or even maybe snares us towards it. Call it human nature or whatever, free downloads are a great way to get people to buy into your sales pitch and become your subscribers. However, there are some rules which you must adhere to.

Rule 1: Let your offer be of value

Creating value is not something you have to strive for. If you are honest, everything else will follow. Once you offer a free download, make sure that it provides real value. The reader is your prospective client and the download is your first exposure to him. If he finds the free download interesting and valuable, he will come back to taste some more. Imagine you are selling ice-cream and you are offering a free mouthful. The person tasting this mouthful will go on to buy the real thing only when that one mouthful is tasty. What if the mouthful turns out to be yucky? But we don’t seem to realize this when offering free downloads. There are innumerable instances when the free stuff turns out to be a major disappointment. People get put off by this kind of behavior.

Rule 2: Keep it simple

This is probably more important than any other factor. How often have you gone for a free report and left halfway because the initial download form is far too complicated? I have come across forms which ask me for my age, sex, profession, personal information such as married/ single/in-between/ can’t say kind of stuff. Do you really need all this information? A simple form to capture user information is all you need. At the same time, you must not miss the important details.

Let me take you through this download form. Do I need the First name and last name? What will I do with this information? I would have liked a single field for name. What about Company and Annual revenue? The website from which I grabbed this image, wants to know my capacity to pay for their services. That’s fair enough. I suppose the revenue part is justified. When I downloaded this whitepaper (after filling up the form), I came to know why they needed my phone number.

Rule 3: Plan what you want to do with the information

The whitepaper which I downloaded provided good information and made me receptive to this provider. And soon enough, I got a call from this company asking me whether I would like to buy their services. Remember that the download had already created a good impression on me. When the guy on the phone offered a thirty percent discount on the printed price of their services, I went for it. This is what I mean by planning your download strategy. You capture the right information and then go for the kill. You must ensure that the download is good if not great. Otherwise, you are sure to get a negative response.

Rule 4: Remember that a download is not an end but a means

Building rapport with prospective clients is a process. One free download does not make a harvest. Your download must be a teaser creating a need for more information. Don’t give away everything in the first instance. This advice may seem to clash with Rule 1, but if you think a bit you will catch my line of thought.

Building rapport with prospective clients is a process. One free download does not make a harvest. Your download must be a teaser creating a need for more information. Don’t give away everything in the first instance. This advice may seem to clash with Rule 1, but if you think a bit you will catch my line of thought.